In today’s corporate world it has become normal to have some form of entertainment at the majority of events. When hosting an award ceremony, trade show, opening ceremony or conference it is expected that there will be some kind of music, performance or activity to break up proceedings. There are multiple benefits to these breaks in every type of event.
- Help people rest their minds for a while so they don’t experience information overload at conferences or seminars
- Raise your companies profile when dealing with customers and potential clients by creating a positive image
- Improve morale and motivation in employees
- Make all those involved feel valued by your company
- Raise your profile through media mentions if your entertainment involves something unusual or someone famous
The benefits to corporate entertainment are many, but choosing the wrong type of entertainment can actually damage your reputation and leave you worse off than before, sometimes at significant financial cost. There are a number of factors to consider when deciding what kind of entertainment or activities to have at a corporate wedding event, including the type of event, the amount of people in attendance and the kind of people attending.
Type of Event
There are some corporate entertainment events without any formal agenda beyond allowing people to have fun, like corporate team building and employee parties. There are also many events that are primarily utilitarian with the potential for entertainment throughout the day. The choice of entertainment will be very dependent on the corporate event venue and general theme of the day. While a business dinner may well benefit from the appearance of a star singer, an educational seminar for employees would obviously be an inappropriate choice. A team building retreat might benefit from an activity like a joint cookery class, whereas a more formal client-centric event would probably be helped more by something like wine-tasting.
Events focusing on employees will generally require less of a financial investment, as most employees will be happy just to be out the office and to see that you’ve put some effort into enriching the day. It is worth spending more money on entertainment for clients, as you want to wow them and help foster positive relationships with them. Events with a lot to cover in a relatively small amount of time might want to avoid having a break and instead rely on background music provided by a live band, whereas relaxed events can take time out for a tour of the venue grounds or some clay-pigeon shooting.